Editing Evaluation

Hello all!

This is the last piece of work expected to be completed and you will have completed the first year of Creative Media Production! Below is some information to support your writing.

Remember the last few important dates.
- Final draft needs to be uploaded to YouTube channel before 4pm on 15/05/15
- Evaluation needs to be handed in by 4pm on the 15/05/15
BOTH lessons week beginning 18/05. This is an important week that will discuss the modules and skills required for the second year.
- Resubmission on the any outstanding work must be handed in by 4pm on the 22/05.

Any work submitted after this point will not be marked.

Well done on all the hard-work this year. There will be an awards ceremony on the 18th June details to follow and there is an exhibition which will feature work you guys have created.

Karl. 

We are at the very important stage where you need to start evaluating your work and your own performance. To help you out (and for the first hour of the lesson) you need to complete both forms which will help you structure your future evaluation AND can be used to evidence areas of weakness and where potential problems may arise.

This is a priority as you need to show how your project has linked to pre-production and if it hasn't (weakness) how you plan to rectify this or can reflect on why you have made the changes.

Below is a break-down of what the acronym SWOT means and below that is an exemplar I have created. Don't just copt it, make it personal to you!

Reminder: editing starts on FRIDAY - you need to bring your files and we will make the rushes LOG. I will also do a class tutorial on some new editing techniques. This form/SWOT analysis needs to be brought to the following lesson or can be e-mailed to me. 

Link to .doc file if you want to word process.

CMP Block D

PRE-PRODUCTION DEADLINE 27/03/15 (FRIDAY)

Task

Complete remaining pre-production documents - (1hr) If you need any more documents you can access them through this link.

Task 2 (1-hr)

1. Look at the assessment criteria below and state where you think you are. Set your self 2 things you think you have achieved well (in-line with assessment criteria i.e. presentation skills and generation of comprehensive and detailed pre-production) and two things that you still need to achieve or improve upon.
2. Working in pairs peer assess each others work again setting two things that have been achieved to a distinction criteria and two things that need to be improved.

You must each e-mail me with the following:

• Self reflection
• Peer feedback (who did you discuss your work with and what was their feedback)

Failure to do-so will result in traffic light change. 

Assessment criteria.

 1.Present pre-production to a quality that reflects near professional standard.

–This can be done on-line via a blog, in a A4 ring-binder (with a contents page). All work should be word processed (storyboard excluded) and should be presented to the best of your ability.

2.Generate throughout and comprehensively detailed pre-production.

–This can be achieved through completing the full amount of pre-production dependent on your independent project. We will cover this on the following slide.

3.Apply pre-production to a specific media production.

–Ensuring that the pre-production matches up to your production. There should be similarities present and it should be obvious that you have followed your pre-production when creating your product.   

Some Tips

Independent project title

Define who the BBFC is

What are the classifications and why do they classify?

What age rating would you give your production – evidence against each criteria

•          Discrimination
•          Drugs
•         Behaviour
•         Language
•         Nudity 
•         Sex
•        Threat
•        Violence

 What similar productions have been rated the same (distinction)

BBFC Ratings

Music Videos Rating (BBFC)

STATEMENT: AGE RATINGS TO BE INTRODUCED FOR MUSIC VIDEOS

The BPI’s Parental Advisory Scheme has been in place for some time, but the music industry trade body has been looking to develop this further in response to more recently expressed concerns, including from government and the public, that some music video content may be unsuitable for family viewing.  The Prime Minister, David Cameron, recently announced an age-ratings pilot aimed at addressing this issue, calling for greater parental guidance to help protect children from unsuitable content and for rules for online videos to fall in line with content bought offline.

The BPI and participating record labels (from Sony Music UK, Universal Music UK and Warner Music UK) have therefore been working with the BBFC to develop a pilot to introduce and test age-ratings and guidance for new music videos to be released online in the UK.  This guidance will accompany age-rated music videos as they are released to the two Digital Service Providers (DSPs) that have also committed to take part in this initiative – Vevo and YouTube.

Commenting on the pilot, David Austin, Assistant Director at the BBFC, said: “Our most recent large scale research, carried out in 2013 and involving more than 10,000 people, highlighted access to music videos containing sexualised imagery, self-harm, drug use and violence as a key concern for parents. Parents are eager to have more input over the types of content their children access, particularly online. By applying understood and trusted BBFC age ratings to online music videos this pilot is a vital step in meeting this demand for choice and child protection.”
Geoff Taylor, Chief Executive of the BPI added: “We want to give parents the information they need to make more informed decisions about the music videos they are happy for their children to see.  That’s why we introduced the Parental Advisory Scheme almost 20 years ago and why we are now working with the BBFC and with video platforms to pilot age ratings for UK music videos.  We hope that if the pilot is successful, video services will consider introducing parental filters as a key next step.” 

Overall summary of the process

Where a label participating in the pilot considers that a music video it plans to release online in the UK would be given at least a 12-rating were it to be reviewed by the BBFC, it will submit the video to the BBFC for an official rating (videos deemed not to contain content that would attract at least a 12 rating will not have to be submitted*).

If appropriate, the BBFC will then issue a 12, 15 or 18 rating – in line with its BBFC Classification Guidelines. As part of the ratings process the BBFC will also include bespoke content advice, called BBFC insight, which may, for example, relate to scenes of sexual imagery or other content deemed inappropriate.  

Once they have received it from the BBFC, the labels will then pass on any rating and guidance when releasing their videos to the two DSPs – Vevo and YouTube, who will, in turn, display it when the videos are broadcast.

The pilot is expected to run for at least three months, and will operate in two phases: the first commencing 3rd October – will focus on developing/refining the process of how labels submit music videos to the BBFC and how this guidance is then passed on to the DSPs; and the second phase – to commence at a later date to be announced by the two DSPs in due course – which will see them begin the process of displaying this guidance on-screen.

* It is estimated that around 20% of music videos released within the pilot are likely to be subject to a rating – the large majority are unlikely to contain content that would be rated 12 or greater.  This estimate is based on a previous video catalogue audit of one of the companies taking part in the pilot.

Phase 1 – from 3rd October 2014

This first phase is mainly about ensuring that the process of rating music video content is up and running and that two Digital Service Providers are provided with all the ratings/guidance information they need (from the participating labels and from the BBFC) to be able to screen appropriate age ratings and BBFC insight when broadcasting a music video that forms part of the pilot.

This process is now up and running – so that for the start of the pilot on October 3rd the two DSPs will commence receiving the information they need to include age ratings and BBFC insight once they are in a position to include this in their broadcast.

How the age ratings and BBFC insight are to be presented on-screen, and the date (within the pilot) from which they will be broadcast is a matter for the DSPs to confirm, as their systems are currently in the process of being developed.  Further details on this next phase will therefore be announced by the two DSPs in due course.

Once over, the pilot and any proposed next steps will be evaluated – both in terms of its operational effectiveness and any consumer feedback.