CMP Block D

PRE-PRODUCTION DEADLINE 27/03/15 (FRIDAY)

Task

Complete remaining pre-production documents - (1hr) If you need any more documents you can access them through this link.

Task 2 (1-hr)

1. Look at the assessment criteria below and state where you think you are. Set your self 2 things you think you have achieved well (in-line with assessment criteria i.e. presentation skills and generation of comprehensive and detailed pre-production) and two things that you still need to achieve or improve upon.
2. Working in pairs peer assess each others work again setting two things that have been achieved to a distinction criteria and two things that need to be improved.

You must each e-mail me with the following:

• Self reflection
• Peer feedback (who did you discuss your work with and what was their feedback)

Failure to do-so will result in traffic light change. 

Assessment criteria.

 1.Present pre-production to a quality that reflects near professional standard.

–This can be done on-line via a blog, in a A4 ring-binder (with a contents page). All work should be word processed (storyboard excluded) and should be presented to the best of your ability.

2.Generate throughout and comprehensively detailed pre-production.

–This can be achieved through completing the full amount of pre-production dependent on your independent project. We will cover this on the following slide.

3.Apply pre-production to a specific media production.

–Ensuring that the pre-production matches up to your production. There should be similarities present and it should be obvious that you have followed your pre-production when creating your product.   

Some Tips

Request for music!

Regulation + TV Broadcasting

There are two final bits you are required to do for pre-production both are due in Friday 28th November. 

1. A section on regulation issues (CAP, BCAP & ASA) 
2. A section on TV Broadcasting (what platform will your advert be on?)

We will cover TV Broadcasting in your first lesson of the week and you will have the second lesson to do the write up, as well as using some of the 4-hours of independent time. 

Regulation we have covered and the information is below.

DISTINCTION GRADE: How to answer regulation

• Who is CAP?
• Who is the BCAP? – this one is for BROADCAST (television)
• Download or view the CAP Code on-line (http://www.cap.org.uk/Advertising-Codes/~/media/Files/CAP/Codes%20CAP%20pdf/The%20CAP%20Code.ashx)
• Search section that covers your advert i.e. children,  food, environment, sales OR the more basic sections i.e. misleading advertising or harm and offence if there is not a specific section.
• Find rules that you have specifically adhered to (example below – Taylor Swift – Diet Coke)

In accordance to the CAP rules, I have ensured that my advert follows the protocols in order for it to be accepted onto broadcasting.

Rule 3.1 states that .1 Marketing communications must not materially mislead or be likely to do so”. Although my advert suggests that by drinking my product [diet-coke] causes an effect of cats to multiple, I have ensured that it does not mislead audience into thinking that this is actually the case. The advert is anti-realist as presents a situation that is outside of the realm of possibility, however I have also inserted the tagline “What if life tasted as good as Diet Coke?” which backs up the claim that this is a fictions situation.

My product is not aimed at children as the target audience is women aged 16  - 35 as supported by my celebrity endorsement and brand elements. Due to this I do not need to adhere to the CAP codes on Food and soft drink product advertisements and children.

• Who is the ASA?
• What is the purpose of the ASA?
• Who is Clearcast? **
• Example of an advert that has had some regulation issue – it would be good to be a similar product, to show an realistic example.

**The vast majority of TV and radio ads are pre-cleared before they are broadcast.

Under their licences broadcasters must take reasonable steps to ensure that the ads they broadcast are compliant with the UK Code of Broadcast Advertising.

To help them do this, the broadcasters have established and funded two pre-clearance centres:

   • Clearcast for television commercials 
   • The Radio Advertising Clearance Centre (RACC) for radio ads. 

Camera Shot Types