As you are aware I am unable to attend the lesson. This is the .PPT that i'd like you to read through - which gives you some information on different audience types and theories.
Have a read through and make notes in your CMP note-book.
You should also complete the following questions
- What products can you think of with a USP?
- What could be problematic with USP?
- What brands can you link to the NRS Social Scale?
- Who is the target audience of: Nuts, McDonalds, FHM, Heat, BBC Radio 1, BBC3 and Saga Magazine
- Read the Young & Rubicam 4C's document and think about which you could relate to, why do you think this?
We will go through this on Wednesday's session, after our practical lesson on Friday. Any problems either talk to me on Friday or e-mail me (k.gill@worthing.ac.uk).
See you then!
Karl
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