It is important that you individually create a document (at least one-side of A4/word processed) that states who the target audience is for both your brand AND the advert itself.
There is a variety of different ways to approach this however as normal the more detail you include (theories/concepts) will increase your grade. Some key things you should discuss:
- GRASS (gender, race, age, sexuality, socio-economic)
- NRS Scale (ABC1C2DE)
- Young & Rubicam 4C's
- Uses & Gratification (Personal Identity, Information, Entertainment and Social Interaction)
- Life Matrix
If you are unsure of any of these concepts, have a look over at this blog post and if you need any more help then check back with me.
No comments:
Post a Comment