Cadbury Advert Analysis: Mind-map

Unit 30: Regulation

Theory Test Revision

Hello all!

Hopefully you have enjoyed the first few weeks of Creative Media Production and have become experts in the field of advertising!

As you know your theory test is this week. Friday 26th for Block D, B and A and Wednesday 24th for Block C.

You should be using your independent study to revise all the fantastic notes you have been taking! The remaining information is on the blog, which will support any of you that have missed a lesson - or need a refresher.

You need to be able to cover:

• Narrative structure
• Brand techniques
• Brand elements/identity
• Audience demographics

Below is the brief for the theory test, so you can familiarise yourself with the question.

Camera Shot Types

Block A

Hello all,

As you are aware I am unable to attend the lesson. This is the .PPT that i'd like you to read through - which gives you some information on different audience types and theories.

Have a read through and make notes in your CMP note-book. 

You should also complete the following questions

• What products can you think of with a USP?
• What could be problematic with USP?  
• What brands can you link to the NRS Social Scale?
• Who is the target audience of: Nuts, McDonalds, FHM, Heat, BBC Radio 1, BBC3 and Saga Magazine
• Read the Young & Rubicam 4C's document and think about which you could relate to, why do you think this?

We will go through this on Wednesday's session, after our practical lesson on Friday. Any problems either talk to me on Friday or e-mail me (k.gill@worthing.ac.uk).

See you then!

Karl