Pitch.

Hello all!

Congratulations to everyone who partook in the pitches today. You all did an excellent job and I look forward to given you some feedback on strengths and areas of improvement for the next pitch; the independent project due in February - don't think about that one for now. 

I'll upload some clips, stills and examples from the pitches, so you can all admire the hard-work that was put in by everyone, but for now as it's a Friday I thought I would leave you with the Fender team. 

Have a excellent half-term, get preparing some pre-production (storyboards, scripts, mood boards, location scouting and risk assessments)

#FenderFriday

The Pitch (24/10/14)

Hello one and all!

5 days to go until the pitch, don't panic... unless it's awful and that's why I'm providing you with these helpful hints!

Hopefully the exemplar of Taylor Swift - Diet Coke will have helped but here is some additional help.

• Bring your Pitch with you; this isn't as stupid as it sounds, you'd be surprised! Either via a USB, on-line, through the medium of dance or however you have chosen to present it. Just make sure you do not need to log in to a Mac - you will be using a logged in machine.
• Please create a script - don't just blag it. It will be noticeable and you won't be able to achieve a high grade without the structure and support.
• Remember to speak slowly, engage us with eye contact and most importantly have fun.
• Have a video of an existing product of either your brand (to show parity) or a similar advert to which you want to produce (to show what your thinking). HOWEVER please embed the video into your PPT and not link it via a hyperlink (this will slow you down, and make it less professional). If you aren't using technology for the presentation, just show the video via YouTube.
• Youtube --> Clip convertor --> download .mp4 --> add to PPT (simple) 

What the PPT needs.

• Brand Elements
• Target Audience (GRASS)
• Similar Products/Competitors: why does your brand stand out?
• If you are using Celebrity Endorsement: why that celebrity?
• Advert: narrative structure
• Advert: persuasive technique
• Advert: technical codes (visual & audio)

Contextual Study

DEADLINE: 17/10/15

Contextual Study - make sure you cover the following criteria.

Brand:

What is the...

• Name:
• Logo: the visual trademark that identifies a brand
• Tagline or catchphrase:
• Graphics
• Shapes
• Colours
• Sounds
• Scents
• Tastes
• Movements

·       How can the brand identity be evidenced in the advert? 

·    What specific parts of the brand elements are evidenced in the advert?

·       Is this a typical advert for the brand?

Audience:

·       What is the TA for the BRAND – is it the same TA for the advert?

·       Consider GRASS, NRS Scale, Life-matrix, Young & Rubicam 4C’s

·       How has the audience been targeted?  

Structure:

·      ·     Define what the structure is: NARRATIVE (linear/non-linear) how do you know this?

·     ·      Realist/Anti-Realist – Documentary – Talking Heads – Animation – Stand-alone/Series – how do you know this? Be specific – I need to know how the structure is evidenced in your advert.

Persuasive Technique:

·      ·    Sex, Humour, Repetition or Shock – or is it a different one? How do you know this? Why has the advert used this type of technique – what is the impact on the audience?

·      ·    Celebrity endorsement – research the celebrity, why were they chosen, how do they link to the brand?

DISTINCTION Visual Techniques:

·      · What types of camera angles, sound (diegetic/non-diegetic), editing has been used – how does this impact the advert? Why has the advert been filmed this way?

ASA Rulings:

·     ·   Search http://www.asa.org.uk/Rulings/Adjudications.aspx for your advert - are there any ASA issues?

·   ·  Contextual Study

Coco Mademoiselle: Case Study

Storyboard Lesson

Coursework Breakdown