Contextual Study

DEADLINE: 17/10/15

Contextual Study - make sure you cover the following criteria.

Brand:

What is the...

• Name:
• Logo: the visual trademark that identifies a brand
• Tagline or catchphrase:
• Graphics
• Shapes
• Colours
• Sounds
• Scents
• Tastes
• Movements

·       How can the brand identity be evidenced in the advert? 

·    What specific parts of the brand elements are evidenced in the advert?

·       Is this a typical advert for the brand?

Audience:

·       What is the TA for the BRAND – is it the same TA for the advert?

·       Consider GRASS, NRS Scale, Life-matrix, Young & Rubicam 4C’s

·       How has the audience been targeted?  

Structure:

·      ·     Define what the structure is: NARRATIVE (linear/non-linear) how do you know this?

·     ·      Realist/Anti-Realist – Documentary – Talking Heads – Animation – Stand-alone/Series – how do you know this? Be specific – I need to know how the structure is evidenced in your advert.

Persuasive Technique:

·      ·    Sex, Humour, Repetition or Shock – or is it a different one? How do you know this? Why has the advert used this type of technique – what is the impact on the audience?

·      ·    Celebrity endorsement – research the celebrity, why were they chosen, how do they link to the brand?

DISTINCTION Visual Techniques:

·      · What types of camera angles, sound (diegetic/non-diegetic), editing has been used – how does this impact the advert? Why has the advert been filmed this way?

ASA Rulings:

·     ·   Search http://www.asa.org.uk/Rulings/Adjudications.aspx for your advert - are there any ASA issues?

·   ·  Contextual Study