5 days to go until the pitch, don't panic... unless it's awful and that's why I'm providing you with these helpful hints!
Hopefully the exemplar of Taylor Swift - Diet Coke will have helped but here is some additional help.
- Bring your Pitch with you; this isn't as stupid as it sounds, you'd be surprised! Either via a USB, on-line, through the medium of dance or however you have chosen to present it. Just make sure you do not need to log in to a Mac - you will be using a logged in machine.
- Please create a script - don't just blag it. It will be noticeable and you won't be able to achieve a high grade without the structure and support.
- Remember to speak slowly, engage us with eye contact and most importantly have fun.
- Have a video of an existing product of either your brand (to show parity) or a similar advert to which you want to produce (to show what your thinking). HOWEVER please embed the video into your PPT and not link it via a hyperlink (this will slow you down, and make it less professional). If you aren't using technology for the presentation, just show the video via YouTube.
- Youtube --> Clip convertor --> download .mp4 --> add to PPT (simple)
What the PPT needs.
- Brand Elements
- Target Audience (GRASS)
- Similar Products/Competitors: why does your brand stand out?
- If you are using Celebrity Endorsement: why that celebrity?
- Advert: narrative structure
- Advert: persuasive technique
- Advert: technical codes (visual & audio)
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