Advertising Pre-Production.

I thought it would be simpler to clarify in one post exactly what you need to complete for pre-production, therefore you can use this as a "signpost" for what I expect of you.

Key dates: 14/11/14 (draft 1) 21/11/14 (final deadline).

Below is a list of the pre-production that is required and how you should create it, if it is possible, I have made an exemplar form for you to complete which available from this link or by clicking on documentation above. 

• Finance: Sources of finance; requirements, e.g. equipment, transport, talent, crew, materials, facility hire, clearances. Create a costing sheet on Excel that documents the cost for your shoot. Realistically there is a cost, whether it be travel, food or something. Equipment hire is free but you should still document this!
• Time/Personnel: Production schedule is available on the link this includes a production schedule, crew list and location details.
• Location Scouting: Take images of your location and create a document on Word that shows what the location is, where it is (the address), why you chose this location, what the limitations are. 
• Codes of Practice: A document on how your advert relates to the ASA and CAP - this is not a brief document, you need to research both and how exactly your advert does not mislead, harm, offend and is socially responsible. This will require some additional information, which I shall provide next week.
• Production documentation: Storyboard at a minimum 15 shots, scripts, risk assessment, evidence of equipment hire, cast information and documentation to use locations.

This should ALL be word processed (expect the storyboard, which you can handwrite). You need to ensure this is of a high-quality as this is 50% of your coursework grade for Unit 1.

Deadline must be adhered to - failure to hand work in work will only allow a PASS grade.

EXEMPLAR PRE-PRODUCTION

KG

Pitch.

Hello all!

Congratulations to everyone who partook in the pitches today. You all did an excellent job and I look forward to given you some feedback on strengths and areas of improvement for the next pitch; the independent project due in February - don't think about that one for now. 

I'll upload some clips, stills and examples from the pitches, so you can all admire the hard-work that was put in by everyone, but for now as it's a Friday I thought I would leave you with the Fender team. 

Have a excellent half-term, get preparing some pre-production (storyboards, scripts, mood boards, location scouting and risk assessments)

#FenderFriday

The Pitch (24/10/14)

Hello one and all!

5 days to go until the pitch, don't panic... unless it's awful and that's why I'm providing you with these helpful hints!

Hopefully the exemplar of Taylor Swift - Diet Coke will have helped but here is some additional help.

• Bring your Pitch with you; this isn't as stupid as it sounds, you'd be surprised! Either via a USB, on-line, through the medium of dance or however you have chosen to present it. Just make sure you do not need to log in to a Mac - you will be using a logged in machine.
• Please create a script - don't just blag it. It will be noticeable and you won't be able to achieve a high grade without the structure and support.
• Remember to speak slowly, engage us with eye contact and most importantly have fun.
• Have a video of an existing product of either your brand (to show parity) or a similar advert to which you want to produce (to show what your thinking). HOWEVER please embed the video into your PPT and not link it via a hyperlink (this will slow you down, and make it less professional). If you aren't using technology for the presentation, just show the video via YouTube.
• Youtube --> Clip convertor --> download .mp4 --> add to PPT (simple) 

What the PPT needs.

• Brand Elements
• Target Audience (GRASS)
• Similar Products/Competitors: why does your brand stand out?
• If you are using Celebrity Endorsement: why that celebrity?
• Advert: narrative structure
• Advert: persuasive technique
• Advert: technical codes (visual & audio)

Contextual Study

DEADLINE: 17/10/15

Contextual Study - make sure you cover the following criteria.

Brand:

What is the...

• Name:
• Logo: the visual trademark that identifies a brand
• Tagline or catchphrase:
• Graphics
• Shapes
• Colours
• Sounds
• Scents
• Tastes
• Movements

·       How can the brand identity be evidenced in the advert? 

·    What specific parts of the brand elements are evidenced in the advert?

·       Is this a typical advert for the brand?

Audience:

·       What is the TA for the BRAND – is it the same TA for the advert?

·       Consider GRASS, NRS Scale, Life-matrix, Young & Rubicam 4C’s

·       How has the audience been targeted?  

Structure:

·      ·     Define what the structure is: NARRATIVE (linear/non-linear) how do you know this?

·     ·      Realist/Anti-Realist – Documentary – Talking Heads – Animation – Stand-alone/Series – how do you know this? Be specific – I need to know how the structure is evidenced in your advert.

Persuasive Technique:

·      ·    Sex, Humour, Repetition or Shock – or is it a different one? How do you know this? Why has the advert used this type of technique – what is the impact on the audience?

·      ·    Celebrity endorsement – research the celebrity, why were they chosen, how do they link to the brand?

DISTINCTION Visual Techniques:

·      · What types of camera angles, sound (diegetic/non-diegetic), editing has been used – how does this impact the advert? Why has the advert been filmed this way?

ASA Rulings:

·     ·   Search http://www.asa.org.uk/Rulings/Adjudications.aspx for your advert - are there any ASA issues?

·   ·  Contextual Study

Coco Mademoiselle: Case Study

Storyboard Lesson

Coursework Breakdown